Wednesday Winning - Liz White

I am excited to introduce you to Liz White of Linea Mae. Liz is located in Brooklyn, NY and works with business owners through design partnerships and strategic coaching. I connected with Liz over Instagram and was immediately drawn and inspired by her clean and fresh feed as well as her powerful FREE offerings. Through her Inner Circle she sends out new business tools, resources, and tips every week. Not to mention gives free access directly to her in her weekly Friday coffee chats, which are exclusively available to her Inner Circle members. Liz is smart, beautiful, successful and down to earth. Read more to learn and connect with Liz.

How does spirituality impact your business?

As part of my daily routine I do tarot readings and I am beginning to work in meditation. I think it’s all about finding how you take care of yourself so that your business doesn’t completely take over your life (which it easily can).

How do you stay motivated through the ups and downs of owning your own business?

Ups and downs are a constant, but I always remind myself that the life I’m living is made possible through owning my own business. It isn’t easy, but I also can’t imagine going back to a corporate 9-5 job now that I’ve been able to have such incredible flexibility in my day-to-day.

What would you tell the younger you just starting her business?

Listen to your body. Stress manifests in many ways and it’s important to see where it shows up for you. I tried to ignore the toll stress was taking on me and it left me with a lot of healing that I had to address (and continue to work on).

Don’t be afraid to change what isn’t working. If something isn’t working you can 100% throw it in the trash, call it a failure, and then figure out your next steps. It is much better to admit when something isn’t right than try to ignore it and hope it works itself out. Of course it doesn’t feel good in the moment, but businesses evolve and you need to be flexible and allow yourself to let go of what isn’t working.

How do you balance your clients, professional projects and personal commitments?

I’m glued to my calendar. My calendar has everything on it and without it I would easily lose track of when things were happening. Having a good client management system is also crucial. I use Dubsado, and the way it allows me to automate my client process has lifted a very heavy weight off my shoulders. I used to stress out about sending invoices/contracts/forms and now it’s one of the easiest parts of the process for me.

What has been your biggest challenge and how did you overcome?

The biggest challenge I faced was making the decision to change my services, and evolve the offerings that I have for my clients based on what they were wanting (instead of what I thought they needed). I needed to niche down and that process was difficult in the beginning. You think that you need to be able to do everything for everyone in the beginning, but that’s the worst thing you could try to do.

What project are you most excited about right now?

I’m developing more strategic coaching packages for Linea Mae, which I am really excited to be able to offer. Because each of my clients have their own unique roadblocks, sometimes one session isn’t going to be able to tackle everything that they need help with. What I’ll be coming out with will provide that strategic foundation and structured accountability that business owners often need as they’re working on their business.